Strengthen the development of the youth of Los Cabos, through programs that impact their education and values, the construction of the Community Youth Center and collaborative work with other social organizations.
Build a holistic, sustainable and visionary community, through the development of opportunities and improvement in the education of people, positioning ourselves as a strategic partner of local organizations, enhancing their chances of success and growth, and thus, lead to a stronger social impact.
Integrity: What makes us not only honest with the resources we handle but also responsible for fulfilling our promises and objectives, authentic in the relationships we maintain and congruent in all our actions.
Passion: Bringing it in even the smallest detail, showing that we are not here by chance or because we do not find something better, but because there is nothing else we would prefer to do, spreading it to every person with whom we interact, our beneficiaries, social investors, allies, everyone.
Dignity: We recognize the inherent dignity in each human being, and therefore we do not consider that there are some who are positioned over others. We take this value to the institutional level, so we will not be subordinated to particular interests or let any person or institution undermine us nor we will do so with others. We will always treat others in an environment of equality and respect.
Excellence: Taken to an ethical sense in which, to achieve it, we must provide each issue with the greatest importance and perform them with absolute seriousness, responsibility, and determination. Excellence must be present at all times in our actions, saying and thinking, giving ourselves to our mission to the fullest.
Union: Because we know that, without the support of the community, of children and young people, of those of local and foreign organizations we could not reach our goals. Recognizing that adding wills and efforts can generate a stronger society.